I’ve been thinking about how we are going to go about building our “digital community network”. I’m an online-high-tech guy, so I’ve been tracking online marketing techniques for years….
… but…
over these past several years, I’ve started to read and learn about SALES… a skill and subject area that I had avoided for the same reason so many people do…
.. that somehow sales is “unethical” and “icky” and other not nice things (like politics, a topic for another day).
It is important that Digital Media Wire succeed – find a path to success.
So, no short cuts, no quick fixes, no schemes.
I want to do this right.
This is a long game. We have a big, long term vision – “Unify and Serve the Disability Community” is not a little project.
Online, two of the strategies that make the most sense are “List building” (building a list of customers – and and audience in our case) and SEO (organic traffic to our online sites).
The business term that bootstrapped companies talk about is building “flywheels” – systems for growth that continually feed themselves.
Coincidentally, I read this great post on link-building from Branden Hufford at SEO for the Rest of Us – “The Only Link Building Strategy You’ll Ever Need: “Dream” Link Building“.
The crux of his strategy – human network building via cold calls…
- Get on the phone.
- Give real value.
- Repeat… and GET STARTED.
Which, is essentially the same advice as the guy who has “taught” me sales, Anthony Iannarino.
Goal to get started.
One prospecting call a day. Five days a week.
I’ve just got to get the home page for this site done…
